ABC MOUSE
BRANDING CAMPAIGN 2024
BRANDING CAMPAIGN 2024
In response to growing concerns from Millennial and Gen Z parents—72% of whom say they’re unlikely to let their children use technology due to their own overstimulating and addictive experiences—ABC Mouse has undergone a purposeful rebrand.
The new design features low-contrast forms, earthy colors, and minimalist typography to reduce visual stimulation, support focus, and avoid the dopamine-driven overuse that can impact young attention spans.
More than a visual update, this marks a shift in philosophy. ABC Mouse is expanding into a broader learning ecosystem that blends digital and real-world experiences through activity books, toys, and screen-time designed to inspire curiosity beyond the device.
This transformation anticipates a critical shift in the market. As future parents become even more wary of addictive educational tech, ABC Mouse is positioning itself as a trusted, balanced, and future-ready tool that nurtures healthier, more meaningful learning habits.
