DALLAS PALOMINOS
BRANDING CAMPAIGN 2024
BRANDING CAMPAIGN 2024
This branding campaign celebrates the launch of Dallas’s new women’s soccer team—only the second in the nation with a stadium built exclusively for a women’s team. At its core, the brand is a rallying cry for empowerment, pride, and progress—honoring the strength of Texas women and girls while setting sights on national recognition.
The visual identity is bold and unapologetically Texan. A dynamic red, white, and blue palette anchors the design, paying homage to both state and country. A custom logo and energetic pattern system capture the team's forward momentum and fierce spirit.
Packaging and merchandise design emphasize transparency—literally—allowing the pride of the product to shine through, reflecting the passion of the fans who wear it.
This campaign stays true to Texas roots while redefining what it means to lead in women’s sports. It’s not just about a team—it’s about building a legacy that inspires the next generation to rise.
