CRYSTAL AWARD FORT WORTH ADDYS
UNCLAIMED BAGGAGE
AD CAMPAIGN 2024
UNCLAIMED BAGGAGE
AD CAMPAIGN 2024
Unclaimed Baggage is a retail company that purchases lost or unclaimed airline luggage and resells the contents, ranging from clothing to electronics, in their Alabama store and online.
This newspaper ad campaign uses illustrated vintage luggage tags as a visual motif, each listing an eclectic mix of items found at Unclaimed Baggage, ranging from everyday tech to the utterly bizarre.
Taglines like "Cameras, iPads, Kindles... Naval Guidance System," "Shirts, Hats, Pants... Medieval Armor," and "Purses, Scarves, Necklaces... Ancient Egyptian Artifacts" play on the contrast between the ordinary and the outrageous, sparking curiosity and wonder about what treasures lie inside each lost bag.
